I’ve been known to roll my eyes at the word strategy (especially in the marketing world, where it’s often used to mean… well, everything and nothing). But that’s exactly why I wanted to interview Ben of Strategy Teaming, a master of strategy who doesn’t just talk about alignment, leadership, and systems; he redefines them in his signature grounded, curious, and human way. 

Running an adventure travel company is part business, part pouring your soul into an experience for others, and part improv. If you have been in this industry longer than five minutes, you know that one mismatched guest can derail an entire group faster than a monkey stealing snacks from your backpack on a hike in Thailand (and those suckers are fast). More often than not, these group hiccups don’t start on the trail but back at the source: your marketing.

If you’ve ever tried to define “brand strategy” and found yourself spinning in circles of jargon, vague promises, or soulless positioning statements … this one's for you. I recently sat down with Jamie R. Cox, a true brand strategist (and self-described “No, but…” gal) who cuts through the noise with honesty, clarity, and a lot more personality than your average corporate deck.

Tired of cleaning up your clients’ messes but not your marketing? In this post, we break down exactly why a good website, strategic paid ads, and trust-building messaging can take your cleaning business from overlooked to fully booked. Practical tips, no fluff — just real talk for real business growth.

So, you finally decided your business needs real marketing. Not just an intern posting on social or your cousin tweaking your website after dinner. But actual, strategic, consistent marketing that pulls in leads, builds trust and turns strangers into loyal customers.

Before I became an external marketing director, I spent 8+ years in the wild, wonderful world of student travel. And when I say “spent,” I mean lived, breathed, and probably sweat enrollment data. I worked across departments: customer service, student enrollment, operations, eventually finding myself (you guessed it) pulled into the marketing departments.