So, you finally decided your business needs real marketing. Not just an intern posting on social or your cousin tweaking your website after dinner. But actual, strategic, consistent marketing that pulls in leads, builds trust and turns strangers into loyal customers.

Before I became an external marketing director, I spent 8+ years in the wild, wonderful world of student travel. And when I say “spent,” I mean lived, breathed, and probably sweat enrollment data. I worked across departments: customer service, student enrollment, operations, eventually finding myself (you guessed it) pulled into the marketing departments.